Usefulness of Feedburner

Steps to access Feedburner


Feed Burner was founded by Dick Costello, Eric Lunt, Steve Olechowski, and Matt Shobe. It was developed in 2004 and it is a Google tool.  Feed burner can be used on any web site to set up RSS services and e-mail notifications.  The advantage to using Feed burner is that you can track subscribers and manage e-mail lists. it is mainly used for adding Subscription Form. When more visitors enter the website regularly, it increases the credibility. Using Gmail account only we can verify. it can be used for marketing areas etc. shortly it is used to increase the subscribers and increasing the audience regularly.

Steps for Feed Burner

First you will need to have a Google Account. Visit the page to begin the process. Then you will get into My Feeds Page. In the first step, you will type the link to your Word Press Blog Feed.

In step 2, you will choose the title of your Feed and the address of your feed. It is advised to keep the title of your feed the same as your blog. Then now, your Feed is created. Next page will come and you can take the publicize option.

And take email subscription; by activating it you just get a code. Copy that code and go to the dashboard of the blogger. From the dashboard take the option layout, from that add gadget and take html script.

Paste the code in the content now appeared and save the arrangement.

Then you get the subscription form on your published blog post.

There are many other options such as feed count that to know how many people became subscribers for a particular page or blog.

Then the other category is summary burner that if we became a subscriber for a particular add then they send the mails regularly and the content inside that mail is summary burner. Next one is feed image burner which is used for identification. This all are done in same process by activating the given options and copying the code and paste in the layout of dashboard.

Britto Jose


Guide to Bing web master tool

A view on Bing web master toolBing-Webmaster-Tools

Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft’s Bing search engine which allows webmasters to add their websites to the Bing index crawler . The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, Sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources

When it comes to search engine optimization of a Website, we should make sure we optimize our site for all the search engines and not just one.  Google is most popular search engine at the moment followed by Bing and others, and from last few months’ traffic coming from Bing search is increasing.  Seems like Google Algo changes which created lots of negative buzz, made Microsoft worked hard on their search engine and they have been integrating many things in their search engine like Social signals and deep Face book integration.

Now, this post is not about Bing search but it’s about Bing Webmaster tools which will help Websites owners and Bloggers to get their site on Bing search index and get more traffic from it.

How to submit Website to Google Search

• If you are complete new to this, Bing webmaster tool is a free service by Microsoft for webmasters to submit their site and get a complete SEO report and information related to their site.  In-fact, there are many features which are not even available on Google Webmaster tools and there is no reasons you should not submit your Website to Bing Webmaster tool.

• Like any other Webmaster tools, you need to create a Free account or you can use your existing Windows live ID to login to your Webmaster account. Here is the link to get started. Once you are signed up and created your account, first step is to add your Website and verify.

• Once you have submitted your Website, you need to add details related to site and ownership like sitemap link, Website owner details and so on. If you have not created your blog sitemap yet, you can easily create using Google XML sitemap plugin and add your sitemap link in the Site info page. Providing your sitemap link will help Bing bots to deep crawl and index more pages on your site.

• Another interesting thing is, you can set Email communication preference and how often you would like to receive email for your site health issues. Since my Website is my full-time business too, I set it as daily alert so that I get notified regarding any site issues.

• Once you have filled out all the details, click on Save and you will be redirected to Bing Webmaster tool dashboard, where you will see a message next to your site saying” Site ownership has not been verified, Verify now“. Click on Verify now and use any of the method to verify your site.

Britto Jose

Social media optimization-An over view

Introduction to social media optimization

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Face book, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.  SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.

The goal of SMO is to strategically create interesting on line content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content,  via its web link,  with their social media contacts and friends.  Common examples of social media engagement are “liking and commenting on posts, re tweeting, embedding, sharing, and promoting content Social media optimization is also an effective way of implementing on line reputation management (ORM),  meaning that if someone posts bad reviews of a business,  a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.

socia media optimizationIn the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their on line posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic.

Britto Jose

The Blogger-An Introduction

Steps for the Blogger

Blogger is a free service for the users Provided by the Google.  Its is very easy to understand and manipulate them. its a best method for creating the Blog. Most of the new blogging professionals have doubt to choose the blogging services. This article helps to new blogging professionals to understand about Blogger.  you must have an Google Account also. you can just sign into Email and use the service of blog. Blogger is the free blog publishing platform launched in 2003 by Google Inc. Anyone can create a free blog at Blogger.Com. Then We can select which background theme we want according to the users wish. Blogger does not offer any free sub domain.
Blogger gives equal ability and features to all customers, it does not depend on the no. of the visitors or earning of the site.

 Characteristics of Blogger

 • Blogger lacks supports from various services.
• When your blog have required more than 1GB it should be upgraded.
• Blogger easily associated with Google analytics so you can easily track the visitors.
• Search engine optimization is not easy in blogger.
• Blogger supports Ad Sense or advertisement services.
First of all you can see a Dash board on the blog. There are different options on left side such as settings, layout, Theme which does different functions. then to create a new blog we can take the option new blog.  The title for blog is very important. There are tools which can be used after creating the content for various functions such as bold, alignment, adding link, adding images etc.

Important things to be followed.

1. Pick Highly Effective
2. Title tag should not exceed 44-50 characters.
3. Bold important keywords in paragraphs.
4. H1,H2 is important. Alignment is important.
5. put space after comma and full space in sentences.
6. Don’t use too many similar topics.
7. Don’t forget internal links.
8. Avoid content duplication. it should be simple and meaningful.
9. use URL to help for visitors.
10. optimize the images by using alt image and save with hyphen.
11. author optimization is done by editing rel as author in HTML code and saving name with link Google profile.
12. Make your blog mobile friendly.
13. Share your posts to social medias.
14. Add content regularly and be active and also link to previous content.


1. Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
2. Step 2: Craft a headline that is both informative and will capture readers’ attentions.
3. Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it.
4. Step 4: Use images to enhance your post, improve its flow, add humor, and explain complex topics.
5. Step 5: Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.